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Table 15.5 Caren's Canoes Is Considering Relaxing Its Credit Standards to Encourage

question 207

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Table 15.5
Caren's Canoes is considering relaxing its credit standards to encourage more sales. As a result, sales are expected to increase 15 percent from 300 canoes per year to 345 canoes per year. The average collection period is expected to increase to 40 days from 30 days and bad debts are expected to double the current 1 percent level. The price per canoe is $850, the variable cost per canoe is $650 and the average cost per unit at the 300 unit level is $700. The firm's required return on investment is 20 percent.
-A firm is considering relaxing credit standards, which will result in annual sales increasing from $1.5 million to $1.75 million, the cost of annual sales increasing from $1,000,000 to $1,125,000, and the average collection period increasing from 40 to 55 days. The bad debt loss is expected to increase from 1 percent of sales to 1.5 percent of sales. The firm's required return on investments is 20 percent. The firm's cost of marginal investment in accounts receivable is

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Definitions:

Free Association

A technique in which the patient says whatever comes to mind. In other words, it is a kind of daydreaming out loud.

Loftus's Studies

Research conducted by psychologist Elizabeth Loftus, focusing on the malleability and unreliability of human memory, especially in the context of eyewitness testimony.

False Memories

The phenomena where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Repressed Memories

Memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.