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To Be Truly Marketable, a Security Must Have Three Basic

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To be truly marketable, a security must have three basic characteristics: a ready market, risk-free, and safety of principal.


Definitions:

Short-Term Advantage

A temporary benefit that gives a business a competitive edge over its rivals in the immediate term.

Resource-Based View

A perspective in strategic management that emphasizes the importance of a firm's resources and capabilities to gain and sustain competitive advantage.

Sustainable Competitive Advantages

Refers to the unique attributes or qualities that a company possesses which allow it to outperform its competitors over a long period.

Profitability Ratios

Financial metrics used to evaluate a company's ability to generate earnings as compared to its expenses and other relevant costs.

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