A Computer Firm Has High Foreign Sales in Asia and Wants

question 49

Multiple Choice

A computer firm has high foreign sales in Asia and wants to expand sales into Europe.Which of the following statements provides the most appropriate advice for Elway executives?

• A) Although countries' market sizes differ, companies usually face about the same number of competitors in each national market.
• B) In most industries, companies face the same competitors in each country where they operate.
• C) It takes about the same amount of resources to gain national distribution in one country versus another.
• D) Being a leader in one country does not guarantee market leadership in another country.

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Definitions:

Sound Cinema Technology

The technology enabling the synchronization of motion picture with sound, revolutionizing the film industry in the late 1920s.

Phonograph

An early sound-reproducing machine that uses cylinders or discs to record and playback sound, invented in the late 19th century.

Vitaphone

An early sound film system created by Warner Bros. that synchronized a film's soundtrack stored on phonograph records.

Licensing Agreements

Contracts in which the holder of intellectual property grants permission to another party to use the property under specified conditions.