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Table 10.7
Galaxy Satellite Co. is attempting to select the best group of independent projects competing for the firm's fixed capital budget of $10,000,000. Any unused portion of this budget will earn less than its 20 percent cost of capital. A summary of key data about the proposed projects follows.
-Use the NPV approach to select the best group of projects. (See Table 10.7)
Demand Elastic
Refers to the degree to which demand for a good or service varies with its price. High elasticity indicates demand changes significantly with price changes, while low elasticity indicates little to no change.
Mark-Up Percentage
The percentage added to the cost price of goods to cover overhead and profit.
Total Variable Cost
The aggregate of all variable costs that are incurred for a particular level of output or production.
Total Annual Fixed Costs
The sum of all business expenses that are constant and do not change with the level of production within the year.
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