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Use the Information Below to Answer the Following Questions -Refer to the Table Above

question 56

Multiple Choice

Use the information below to answer the following questions.
Scott's Fencing constructs paling fences. During last month, the fencing division erected 4,000 metres of fencing. The costs incurred by the division were as follows:  Palings $4,000 Posts $5,000 Nails (no usage records)  $500 Cement (no usage records)  $500 Wear and tear on equip. $2,000\begin{array} { l r } \text { Palings } & \$ 4,000 \\\text { Posts } & \$ 5,000 \\\text { Nails (no usage records) } & \$ 500 \\\text { Cement (no usage records) } & \$ 500 \\\text { Wear and tear on equip. } & \$ 2,000\end{array}
-Refer to the table above. The full cost associated with constructing the 4,000 metres of fencing is:

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Definitions:

Sales Era

A period in business history when the focus was primarily on selling products and services, often with aggressive sales techniques.

Marketing Concept Era

A period marked by the shift towards adopting the marketing concept, focusing on identifying and meeting the needs and wants of customers as a route to achieving business goals.

Customer Relationship Era

A business approach focusing on building long-term relationships with customers to enhance loyalty and lifetime value.

Market Orientation

A business approach where the needs and wants of customers guide all marketing decisions and strategies.

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