Use the Information Below to Answer the Following Questions $\text { Production for April is } 10,000 \text { racquets }$

question 54

Multiple Choice

Use the information below to answer the following questions.
Whack Ltd, a tennis racquet manufacturer, has broken the production process into three lines, each in a different department: framing, stringing, and finishing. The following information relates to each department for the month of April: $\begin{array}{llll} & \text { FRAMING } & \text { STRINGING } & \text { FINISHING } \\\text { Direct Costs } & \$ 20,000 & \$ 30,000 & \$ 66,000 \\\text { Ind irect Costs } & \$ 10,000 & \$ 20,000 & \$ 30,000 \\\text { Labour Hours } & 2,000 \mathrm{hrs} & 5,000 \mathrm{hrs} & 3,000 \mathrm{hrs}\\\text { Machine hours } & 500 \mathrm{hr} s\end{array}$
$\text { Production for April is } 10,000 \text { racquets }$
-Refer to the table above. The overhead recovery rate for framing based on machine hours is:

• A)$4.
• B)$5.
• C)$2.
• D)$20.

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Definitions:

Telemarketing

The use of telephone calls to market, sell products or services, or conduct surveys directly to consumers.

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.