Which Ratio Is Considered to Be the Primary Measure of Overall

question 8

Multiple Choice

Which ratio is considered to be the primary measure of overall profitability as it assesses how effectively the business has used its funds?

• A)return on ordinary shareholders' funds.
• B)gross profit margin.
• C)return on capital employed.
• D)operating profit margin.

Examine return on total assets (ROTA) and its implications for financial performance.

Calculate and understand net profit margin percentages and their impact on profitability.

Understand the role of conversational marketing in leveraging customer feedback through social computing tools.

Identify examples of social marketplaces and differentiate them from non-social marketplace platforms.

---

Definitions:

E-consent

The process of obtaining agreement or permission online, particularly in contexts requiring informed consent for data collection or participation.

Website Design Elements

The visual and functional components that make up the structure and layout of a website, enhancing user experience.

Creativity

The ability to produce novel and valuable ideas or outcomes, which can be applied in various domains including science, art, and business problem-solving.

Community

A group of people living in the same place or having a particular characteristic in common, or the sense of fellowship with others as a result of sharing common attitudes, interests, and goals.