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Jane and Jarrod have been employed by two different firms of photographers. They decide they should get together and establish their own business, called JJ Photographers. Each has decided to contribute $20,000 in cash to buy equipment, and they will rent premises in the local shopping centre. Both will work full time in the business and share profits and losses equally. They are not sure whether they should set up as a partnership or as a private company and have come to you for advice.
REQUIRED:
Explain to Jane and Jarrod the advantages and disadvantages of a partnership versus a private company structure for their new venture.
Consumer Surplus
The difference between what consumers are willing to pay for a good or service relative to its market price, representing the economic benefit to consumers.
Demand Curve
A visual depiction that illustrates the correlation between a product's price and the amount consumers want to buy.
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount that they actually do pay.
Total Utility
The total satisfaction or benefit obtained from consuming a given quantity of goods or services.
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