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Why is a company required to retain a specific part of its capital?
Unsought Product
Products that consumers do not normally think of buying or do not know about, often requiring aggressive selling and marketing strategies.
Convenience Product
Item the consumer seeks to purchase frequently, immediately, and with little effort.
Product Life Cycle
The progression of a product through stages from development and introduction to growth, maturity, and decline.
Competitive Standings
The ranking or positioning of entities based on their ability to compete in the market, often measured through performance, quality, or innovation.
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