Encouraging Ethical Behavior for the Purpose of Developing Competitive Advantages

question 35

Multiple Choice

Encouraging ethical behavior for the purpose of developing competitive advantages will most likely result in all of the following for a firm EXCEPT ________.

• A)strategic accomplishment
• B)consumer commitment
• C)industry resolutions
• D)financial success

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Definitions:

Marketing Mix

The four marketing activities—product, price, distribution, and promotion—that the firm can control to achieve specific goals within a dynamic marketing environment.