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Consider two tubes filled with water at the same height, one with fresh water and the other tube with salt water. The pressure is greater at the bottom of the tube with
Neuromarketing
An area of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.
Marketing Communications
Encompasses a variety of marketing strategies and techniques used to reach consumers, including advertising, public relations, social media, and more.
Senior Management
High-level executives who are responsible for making strategic decisions and overseeing the operation of a company or organization.
Marketing Research
The systematic gathering, recording, and analysis of data about issues related to marketing products and services.
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