Describe the Pressures for Local Responsiveness That International Companies Face

question 70

Essay

Describe the pressures for local responsiveness that international companies face.

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Definitions:

Advertisement

A promotion message or media content aimed at informing or influencing people to purchase or support products, services, or ideas.

Gross Rating Points

A measure used in advertising to indicate the size of an audience reached by a specific media campaign.

Impressions

The number of times an advertisement appears in front of the user.

Relevance

In the context of search engine marketing (SEM), it is a metric used to determine how useful an advertisement is to the consumer.