Coca-Cola Collaborates Extensively Abroad, but It Refuses Collaboration That Might

question 10

Multiple Choice

Coca-Cola collaborates extensively abroad, but it refuses collaboration that might imperil control of its core competency.As a result, which of the following is NOT one of its international collaborative forms?

• A)sharing ownership in the production of its secret formula concentrate
• B)using franchisers to bottle, sell, and deliver Coke beverages
• C)licensing Coke's trademark for use on products in which it lacks skills
• D)forming joint ventures with companies that provide supplies for Coke products

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