All of the Following Are Problems of Using a Worldwide

question 50

Multiple Choice

All of the following are problems of using a worldwide brand EXCEPT which one?

• A) Brand names may carry a different association in another language.
• B) Pronunciation may be difficult in another language.
• C) Acquired brand names cannot be legally changed.
• D) Pictogram alphabets need visual appeal in addition to phonetic appeal.

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Definitions:

Power

The capacity or ability of individuals or organizations to direct or influence the behavior of others or the course of events.

Bureaucratic Control

The influence of behavior through authority, policies, procedures, job descriptions, budgets, and day-to-day supervision.

Behaviour

The behavior of a person or collective when responding to outside or inside triggers.

Day-To-Day Supervision

The ongoing, immediate oversight of activities and tasks, typically aimed at ensuring they are accomplished efficiently and correctly.