Companies Using a Sales Orientation Find Their Greatest Ability to Sell

question 31

Multiple Choice

Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.

• A)promotional programs are identical in each country
• B)consumer characteristics are similar
• C)the product is a household item
• D)the product has a low price relative to incomes

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Definitions:

Publicity

The notice or attention a person, product, or business receives through media coverage, not paid for by the beneficiary.

Direct Marketing

A form of advertising where companies communicate directly to consumers through a variety of media, including mail, email, phone, and online ads, to generate a response or transaction.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Lead Generation

The process of identifying potential customers for a business's products or services.