Pulte Homes Adapts Its Marketing to Foreign Differences by Making

question 19

Multiple Choice

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

• A)social marketing orientation
• B)sales orientation
• C)strategic marketing orientation
• D)production orientation

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Definitions:

Personal Time

Personal time refers to the period designated for individual tasks or leisure, separate from work or professional obligations.

Promotion

The act of raising someone to a higher position or rank or the process of advertising a product, event, or service to increase sales or public awareness.

Contingency Workers

Individuals employed on a non-permanent basis, such as freelancers, consultants, or temporary contract workers, to meet variable demand.

Labour Costs

The total sum of all wages, benefits, and taxes a business must pay for its employees, often a significant factor in business operations and pricing strategies.