Compton Cereal Company Sells Its Cereals in Most Global Markets,and

question 89

Multiple Choice

Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong.However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal.Which of the following best describes Compton's current problem?

• A) usage gap
• B) competitive gap
• C) distribution gap
• D) product-line gap

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Definitions:

BI Systems

Business Intelligence Systems; these are information systems that combine data gathering, data storage, and knowledge management with analysis to provide input to the decision process.

Computer-Based Support

Systems or software designed to aid or enhance computing tasks, problem-solving, or decision making.

Lower-Level Managers

Managers who are responsible for the routine, day-to-day operations within a company, typically overseeing the work of regular employees.

Intraorganizational System

A system used within an organization to streamline processes, enhance communication, and facilitate decision-making among different departments.