How Do Language Differences Affect International Branding and Promotion

question 4

Essay

How do language differences affect international branding and promotion?

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Definitions:

Breach of Contract

The violation of any of the agreed-upon terms and conditions of a binding contract without a legitimate legal excuse.

Consequential Damages

In a contract, foreseeable damages that result from special facts and circumstances arising outside the contract itself. The damages must be within the contemplation of the parties at the time the breach occurs. Also called special damages.

Nominal Damages

Monetary damages awarded to a plaintiff in a very small amount, typically $1 to $5, to signify that the plaintiff has been wronged by the defendant even though the plaintiff suffered no compensable harm.

Reformation

A legal process to correct or modify a contract or document to accurately reflect the intended terms of the parties involved.