Examlex
When graphing a cost function, the total variable cost is the intercept, which is the point on the vertical axis where the cost function begins.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
Individualized Marketing
Adjusting the marketing mix of a business to treat individual persons as separate target markets.
Secondary Sources
Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.
Information Sources
Various means through which data and information can be obtained, including books, journals, online databases, and interviews.
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