Contribution Margin

question 44

Multiple Choice

Contribution margin

• A) is not the same as marginal income.
• B) can be calculated as a ratio or per unit.
• C) equals the sales price minus all the fixed expenses.
• D) equals total fixed costs minus total variable costs.

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Definitions:

Family Life Cycle

A series of stages through which a family progresses over time, influencing buying behaviors and marketing strategies.

Consumption Subculture

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Shared Commitment

A mutual agreement or pledge among members of a group to pursue a common goal or adhere to a particular set of standards or principles.

Membership Reference Group

The group to which a consumer actually belongs.