Effects That Arise from a New Product or Service That

question 112

Multiple Choice

Effects that arise from a new product or service that increase sales of the firm's existing products or services are referred to as

• A) complementary effects.
• B) substitutionary effects.
• C) sunk effects.
• D) marginal effects.

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Definitions:

Name Calling

A form of verbal abuse involving derogatory language intended to demean or insult someone.

Referent Power

A form of influence based on the ability to attract others and build loyalty through charisma or personal traits.

Coercive Power

Power based on the use of sanctions or punishments to influence others.

Legitimate Power

Power that is based on respect for a person’s position.