Which of the Hypothetical New Products, If Successful, Would Most

question 71

Multiple Choice

Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?

• A)a Ferrari sports car selling for $200,000 to a niche, upper-end market
• B)a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
• C)a new Diet Coca-Cola soft drink flavored with cranberries
• D)a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations

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Definitions:

Accounting

The practice of recording, classifying, and summarizing financial transactions to provide useful financial information for decision-making.

Production

The process of creating goods and services using labor, machinery, and resources to meet consumer demand.

Compressed Workweek

A work schedule that allows employees to work longer hours on fewer days of the week.

Telecommuter

Home-based employee.