Which of the Following Do Not Ensure Firm Viability Over

question 9

Multiple Choice

Which of the following do not ensure firm viability over the long run?

• A) maximizing employment
• B) market share
• C) profits
• D) all of these choices are correct.

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Definitions:

Bonus

A payment made at management’s discretion when the salesperson attains certain goals; usually given only periodically, such as at the end of the year.

Sales Management

Involves the planning, direction, and control of personal selling activities, including recruiting, selecting, training, motivating, compensating, and evaluating, as they apply to the sales force.

Personal Selling Activities

Direct interaction between sales representatives and potential customers to persuade the customer to make a purchase.

Salesperson Traits

Characteristics or qualities that are typically found in successful sales professionals, such as persuasion, communication skills, and resilience.