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Where a venturer is a subsidiary company,the equity method would be applied to an investment in a jointly controlled entity:
Cause-Related Marketing
A marketing strategy where a company and a nonprofit organization form a partnership to promote a social or environmental cause.
Public Relations
The process of controlling and distributing information from a person or an organization to the public in order to shape their opinion.
Sales Promotions
Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.
Cause-Related Marketing
A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.
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