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Consider the theory of active portfolio management.Stocks A and B have the same beta and non-systematic risk.Stock A has higher positive alpha than stock B. You should want __________ in your active portfolio.
Cause-Related Marketing
A marketing strategy where companies associate with social issues or causes to promote their products while also contributing to a societal goal.
Core Competencies
Unique strengths and abilities of a company that provide a competitive advantage and are difficult for competitors to imitate.
Societal Benefits
Refers to advantages or positive impacts that actions, policies, or products have on the wider community or society as a whole.
Unfair Competition
Practices that are unjust or deceptive in the marketplace, infringing on the rights of others to conduct business freely and equitably.
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