Examlex
Money market deposit accounts are insured by the FDIC if purchased at an insured bank.
Purchase Decision Process
The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Promotional Mix
The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.
Advertising
A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.
Personal Selling
A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.
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