Examlex
Choose the word or phrase in [ ] which will correctly complete the statement. Select A for the first item, B for the second item, and C if neither item will correctly complete the statement.
-A [bull | bear] market is characterized by falling stock prices.
Threat
An influence technique that is a communication taking the general form, “If you don’t do X (which I want), then I will do Y (which you don’t want).” See also Promise.
Reactance
Resistance to persuasion attempts that occurs when the persuasion attempt threatens the independence or freedom of the target.
Boomerang Effect
A phenomenon where an attempt to change behavior results in the opposite effect, particularly in persuasive communication.
Social Impact Factor
A term relating to the influence or effect that individuals or groups can have within a social context, though not standardly recognized in academic literature on impact measures.
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