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Channel Functions
The activities and roles that marketing channels perform to move products from producers to consumers, including logistics, information sharing, and negotiation.
Producers
Entities or individuals that create goods or services for consumption or use by others, playing a fundamental role in the supply chain.
Number Of Intermediaries
Refers to the count of intermediate agents or agencies between the producer and the consumer in the distribution channel of goods or services.
Channel Length
The total number of intermediary levels through which a product passes before reaching the final consumer.
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