Examlex
Which statement is false?
Business Buying Process
is the decision-making process by which businesses identify, evaluate, and purchase goods and services to fulfill their needs.
Selective Targeting
The strategic approach of focusing marketing efforts on specific segments of the market that are most likely to respond favorably to products or services.
Customized Marketing Programs
Tailored marketing strategies designed to meet the specific needs of a target customer segment or individual customer.
Relationship Intensity
The level of closeness and reciprocal exchange between partners in a business relationship, affecting loyalty and long-term engagement.
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