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The purchaser bears the transportation cost when the terms are FOB destination.
Future
A period of time that has not yet happened but will come after the present.
Marketing Researchers
Professionals specialized in gathering, analyzing, and interpreting data about markets, consumers, and trends to inform business decisions.
Willingness to Buy
The extent to which a consumer is ready to purchase a product or service, based on factors like price, quality, and personal preference.
Consumers
Individuals or groups that purchase or have the potential to purchase goods and services for personal use.
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