Examlex
Identify which of the following statements is false.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Core Brand
The central, defining elements of a brand that shapes its identity and perception among consumers.
Luxury Brands
Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.
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