On June 1,2014,Ellen Turned 65

question 42

Multiple Choice

On June 1,2014,Ellen turned 65.Ellen has been a widow for five years and has no dependents.Her standard deduction is

• A)$3,950.
• B)$6,200.
• C)$7,750.
• D)$12,400.

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Definitions:

Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Distinct Customer Groups

Segments of the market differentiated by specific needs, characteristics, or behaviors, requiring tailored marketing strategies.

GE/McKinsey Portfolio

A strategic tool used for managing a business's portfolio of products or business units, plotting them on a grid to decide where to invest or disinvest.

Segment Attractiveness

Segment attractiveness refers to the degree to which a specific market segment is considered desirable to enter or compete in, based on factors like size, growth potential, and profitability.