Which of the Following Terms Refers to the Integration of Systems

question 23

Multiple Choice

Which of the following terms refers to the integration of systems, processes, organizations, value chains, and entire markets using Internet-based technologies?

• A)horizontal integration
• B)e-business
• C)vertical integration
• D)technological leapfrogging

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Definitions:

Personal Selling

A method of selling that involves direct interaction between a sales representative and a potential customer, usually in a face-to-face manner, aiming to persuade the customer to make a purchase.

Two-Way Flow

Communication or interaction that involves back-and-forth exchange of information, ideas, or materials between two parties or points.

Salesperson

An individual who sells products or services directly to customers, aiming to meet their needs and secure transactions.

Promotion Budget

Financial allocation specifically dedicated to marketing and advertising efforts to increase sales or raise brand awareness.