Examlex
Identify which of the following statements is true.
Benefits Segmentation
A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.
Psychographics
Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.
Demographic Changes
Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.
Scarce Incomes
The condition where available financial resources are insufficient to meet the needs or wants of individuals or communities.
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