In 1980,Mr

question 57

Multiple Choice

In 1980,Mr.Lyle purchased a factory building to use in business for $480,000.When Mr.Lyle sells the building for $580,000,he has taken depreciation of $470,000.Straight-line depreciation would have been $400,000.Mr.Lyle must report

• A)$570,000 of ordinary gain.
• B)$570,000 of Sec.1231 gain.
• C)$70,000 of ordinary income and $500,000 of Sec.1231 gain.
• D)$470,000 of ordinary gain and $100,000 of Sec.1231 gain.

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Definitions:

Message Strategy

is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.

Positioning Statement

A concise description of how a brand or product fits into the market and in the minds of the target consumers, distinguishing it from its competitors.

Integrated Marketing Communications Plan

A strategic approach that unifies all marketing and communication tools, avenues, and sources within a company into a seamless program to maximize the impact on end-users at a minimal cost.