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Statements on Standards for Tax Services are issued by
Real or Imagined Group Pressure
The influence that a group of people, whether physically present or perceived, exerts on an individual’s decisions or behavior.
Salient Cues
Prominent or noticeable features that stand out and influence perceptions and decision-making.
Problem Recognition
Problem recognition is the initial step in the consumer decision-making process, where the consumer identifies a need or a problem that requires a solution.
Consumer Decision Making
The process by which consumers identify their needs, gather information, evaluate options, and make purchasing decisions.
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