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In general,large retail chain stores (like Walmart and Target)tend to operate with lower current and quick ratios than do firms in the computer hardware industry.Why might this be so?
Negative Attitudes
Refers to unfavorable or adverse feelings and perceptions towards a person, object, or idea.
Performance Risk
The perceived potential for a product or service to fail to meet expected performance standards, leading to customer dissatisfaction.
Functional Needs
The basic or practical needs that a product or service fulfills for the customer.
Affective Component
A component of attitude that reflects what a person feels about the issue at hand—his or her like or dislike of something.
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