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A firm's credit selection procedures must be established on a sound economic basis that considers the costs of investigating the creditworthiness of a customer and the expected size of its credit purchases.
Brand Representative
An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.
Message Internalization
The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.
Return on Emotion
A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.
Earned Reach
The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.
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