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Consider the following projects, X and Y where the firm can only choose one. Project X costs $600 and has cash flows of $400 in each of the next 2 years. Project Y also costs $600, and generates cash flows of $500 and $275 for the next 2 years, respectively. Sketch a net present value profile for each of these projects. Which project should the firm choose if the cost of capital is 10 percent? What if the cost of capital is 25 percent? Show all work.
Pure Competition
A market structure characterized by a large number of small firms selling identical products, with no single entity able to influence the market price.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Market
An area or arena in which commercial dealings are conducted.
Pricing Objectives
Pricing objectives are the goals a company aims to achieve through its pricing strategies, such as maximizing profit, increasing market share, or targeting a specific market segment.
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