Marketing-Oriented Companies, Such as Nestlé and Unilever, Which Produce a Range

question 13

Multiple Choice

Marketing-oriented companies, such as Nestlé and Unilever, which produce a range of products that can be marketed through similar channels of distribution to similar customers, will usually opt for the ________.

• A)domestic structure plus foreign subsidiary
• B)global geographic structure
• C)matrix structure
• D)domestic structure plus export department

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Definitions:

Parental Investment

The time and energy that a parent invests in raising their offspring, which influences the survival and reproductive success of the offspring.

Time and Effort

The investment of personal resources, including temporal duration and physical or mental labor, towards achieving a goal or task.

Personality Differences

Variabilities in individuals' patterns of thinking, feeling, and behaving that distinguish them from others.

Reward Model

A theoretical construct that explains motivation in terms of rewards, suggesting that behavior is driven by the pursuit of pleasurable outcomes or the avoidance of negative ones.