In Their Rush to Get on the Globalization Bandwagon, Too

question 58

Multiple Choice

In their rush to get on the globalization bandwagon, too many firms have ________.

• A)opted for niche marketing
• B)sacrificed the ability to respond to local market structures and consumer preferences
• C)overly focused on local markets at the cost of losing out on market share abroad
• D)wrongly overestimated the importance of mass customization for the global market