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Noseybook is a social networking site that boasts over a million registered users and a quarterly membership growth rate in the double digits.As a consequence,the size of the information technology department has been growing very rapidly,with many new hires.Each employee is provided with a name badge with a photo and embedded computer chip that is used to gain entry to the facility.This is an example of a(n)
Psychographic Segmentation
A market segmentation technique that divides consumers based on their lifestyle, interests, values, and personality traits.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.
Behavioral Segmentation
A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.
Geographic Segmentation
A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.
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