Examlex
An ethnocentric recruiting approach enables a company to take advantage of its worldwide pool of management skill.
Poseur
Denotes an individual who attempts to appear or act like something they are not, often to fit into a particular social group.
Progressive Reposition
The strategic movement or evolution of a brand's positioning over time to remain relevant and competitive.
Brand Purpose
The reason a brand exists beyond making a profit, typically rooted in social impact or improving customers' lives.
Co-Branding
is a marketing partnership between at least two different brands that combines their products, services, or brands to leverage the strength and recognition of each partner.
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