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Comparison Shop
The practice of comparing prices and characteristics of similar products or services in different outlets before making a purchase.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, and competitors.
Marketing Efforts
Actions taken by a company to promote its products or services to reach its target audience and achieve marketing goals.
Marketing Concept
A business philosophy that emphasizes understanding and meeting the needs and wants of customers through the creation of value.
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