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Chloe's, a Chain of Supermarkets, Is Conducting a Customer Survey

question 113

Multiple Choice

Chloe's, a chain of supermarkets, is conducting a customer survey in its largest store, which is in California. Customers are asked to fill out questionnaires as they enter the store. The questionnaire is divided into sections that polls customers on the store's products and the e-commerce website. Which of the following is a drawback of the data collected through this poll?


Definitions:

Latino Customers

Individuals of Latin American origin or descent who are potential or current buyers of products and services.

Multicultural Identities

Individuals who incorporate the values of two or more cultures because they identify with both their primary culture and another culture or cultures.

Global Identity

A sense of belonging to a worldwide community beyond one's own national or cultural identity, often emphasizing global interconnectedness.

Racial Diversity

The inclusion and representation of individuals from various racial and ethnic backgrounds within a group or organization.

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