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25-24 Because a bad-bank bank has a difficult time gaining deposits for funding,it also has a difficult time devising an optimal strategy to manage and dispose of bad assets.
Marketing Metrics
Quantitative measures used to monitor and evaluate the performance of marketing activities and campaigns.
Likert
A psychometric scale commonly used in questionnaires to measure respondents' attitudes or responses to questions.
Semantic Differential
A scale used in surveys that measures people's reactions to concept pairs on a continuum, such as good/bad or happy/sad.
Attitudinal
Relates to attitudes, or predisposed mental views and feelings towards objects, people, or events.
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