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12-25 If the amount lost per dollar on a defaulted loan is 40 percent,then a bank that does not permit the loss of a loan to exceed 10 percent of its bank capital should set its concentration limit (as a percentage of capital) to
Warranties
Guarantees issued by a manufacturer or seller to a consumer, promising repair or replacement of a product within a specified period.
Positioning
Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.
Promotion
Function of informing, persuading, and influencing a purchase decision.
Identity
The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.
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