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Joshua Lee, an engineer at Footprints Inc., is provided with a design by the creative team in his company for creating a software that would help travel agents answer and track traveler requests efficiently. He is now converting the design into an operational information system. Which of the following phases of the SDLC is the software currently in?
Multivariable Account Segmentation
A strategy that involves categorizing potential or existing clients based on multiple factors or variables to tailor marketing and sales efforts more effectively.
Dual Positioning
refers to a marketing strategy where a product or service is positioned to target two different market segments or fulfill two different needs with the same offering.
Total Territory Management
A comprehensive approach to managing all aspects of sales within a defined geographic area, including customer segmentation, targeting, and resource allocation.
Multiple Selling Strategies
The use of a diverse range of techniques and methods in the sales process to appeal to different types of buyers and improve sales outcomes.
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