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9-46 As the investment horizon approaches,the duration of an unrebalanced portfolio that originally was immunized will be less than the time remaining to the investment horizon.
Organizational Marketing
It refers to the marketing strategies and efforts aimed at promoting and selling products or services to other organizations, businesses, or institutions rather than individual consumers.
Goods And Services
Products and activities provided by businesses to satisfy the needs and wants of consumers.
Buying Process
The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.
Internal Stimulus
Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.
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