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9-117 What is the effect of a 100 basis point increase in interest rates on the market value of equity of the FI? Use the duration approximation relationship.Assume r = 4 percent.
Market Segments
The division of a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing approaches.
Market-Product Grid
A matrix used to represent the relationships between different markets (customer groups) and products, often to identify market segmentation or product differentiation opportunities.
Cross-Tabulation
A statistical method used to analyze and compare the relationship between two or more categorical variables by organizing data into a table.
Growth-Share Matrix
A strategic business tool used to help a company analyze its product portfolio regarding market growth rate and market share.
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